Noa Yehiel

As part of my work at Guts Agency, I was part of the team behind Google Cloud Summit — the largest Google Cloud event in Israel.

Following Google Cloud's global brand guidelines, we created over 100 deliverables across roughly 1,000 square meters at Expo Tel Aviv.

The work spanned wall and screen design, swag, wayfinding signage, social media, and 3D imagery.

Embodied Memory is my final project at Bezalel Academy; A 3D-animation installation presented across four screens, each dedicated to a different region of the body.

The work explores the body as a memory space, where emotional experiences, especially trauma, are stored and embedded on a sensory level: in breath, in muscle tension, in involuntary movement.

Drawing on somatic therapeutic approaches, the body is treated as a living text- a fractured inner home in which each region carries its own quiet emotional history:

Head: Dissociation and disconnection from the present as a defense against overwhelm.
Stomach: Raw emotions that have not been processed.
Back: The weight of responsibility, roles, and pressure absorbed from the outside.
Legs: Held tension left from the urge to fight, flight, or freeze.

All of these act together within a body that keeps breathing- remembering, responding, and continuing to carry what was never told.

Ashtoreth is a distillery on the shores of the Dead Sea that produces liquors from local ingredients.

The inspiration was drawn from the materials of the area and the ambiance of outer space. The branding included symbol and logo type, packaging design, an Instagram page, and a storefront showcase.

The project was done in collaboration with Shmuel Apter as part of a branding class at Bezalel Academy.

Bikurei Haitim is Tel Aviv-Yafo's leading performing arts center — home to dance, theater, and movement studies across the city.

The branding, led by Shahar Arazi at Guts Agency, was built around a core idea: presenting the place as a home for constant movement, one that connects worlds — between life and art, between disciplines, and between communities.

I designed the brand's outdoor signage, taking the existing visual language and figuring out how it translates into motion — from choosing which elements should move, to shaping their rhythm and pace so the signage felt alive rather than static. The signs were shown across Tel Aviv, on bus-stop displays and at Rabin Square.

Mine is a cybersecurity brand for privacy teams, built around a playful idea: helping teams build and own their own "kingdom of privacy," instead of chasing it.

I illustrated the fairy-tale world behind the brand — a full cast of characters and scenes translating that idea into a visual language, from the website's hero sections down to smaller in-page details. The project was led by Shahar Arazi at Guts Agency, with motion by Hadar Hershkovitz.

PacketLight builds the optical network infrastructure that moves massive amounts of data — quickly, securely, and over long distances — between cities, data centers, and AI clusters. It's the invisible layer everything else depends on.

As part of a full rebrand led by Jane Jioly at Guts Agency, with UX/UI by Oron Key, I created the illustrative language for the website. The illustrations translate PacketLight's world — light traveling through structure, data in motion — into a visual system that reflects the brand's core idea: structure sets you free.

A series of a poster and instagram posts advertising an imagined solo exhibition of the jewelry designer Nir Bruchiel and his brand Maim, created as part of a poster design course at Bezalel Academy.

The posters follow the brand's innovative line, transforming metal into flowing, organic forms, while capturing the elegance of liquid in motion.